It’s no secret that Tidal is tanking hard. Could that be why self-proclaimed visionary Kanye West suddenly deleted a series of tweets enthusiastically endorsing the streaming service? Maybe. I don’t know. I’m not Kanye West.
To a first-time Twitter user who maybe didn’t know anything about Tidal—a music service that no one asked for or wanted, backed by dozens of celebrities who probably feel pretty silly right now—to that user, maybe it looks like Kanye was smart enough not to get involved. Well, I’m sorry to say, that is not the case in real life.
Don’t beat yourself up too much about unabashedly promoting a clunker, ‘Ye. It’s not the first time—or even the second time—and lord knows it won’t be the last time—that Kanye West has done something dumb for Beyoncé.