World's most insufferable atheist Richard Dawkins opened Saatchi & Saatchi's New Directors Showcase at Cannes last week with a brief speech on "memes," a term and concept he introduced in his 1976 book The Selfish Gene. While the first 5 minutes of Dawkins' lecture were pretty standard fare, the last 3 minutes and 47 seconds were some kind of seapunk/EDM/psychotropic mashup, complete with Dawkins coming out to do a quick ditty on an electronic woodwind instrument at the end.

"I'd rather spread memes than genes anyway," says Dawkins. Well, this was a good place to start.