One McDonald's franchisee in California looking to promote the company's new bone-in chicken wings ended up making the limited-time menu item look like shit.

Literally: A patron of the location on Foothile Blvd in La Verne snapped this photo of the owner's crappy Mighty Wings installation and noted, rather unnecessarily, that it makes the product look "like crusty shit."

"The kid at the drive thru agreed with my assessment," he added.

As bad as this might look, at least it draws attention away from the fact that each Might Wing costs a buck.

[photo via Reddit]