Just when you thought air travel couldn't get any less appealing, along comes Virgin America to assure you that it most certainly can.

In an effort to promote the launch of its ultra-cheap Los Angeles to Las Vegas route, Virgin introduced a new "Seat-to-Seat Delivery" option that allows passengers to hit on other passengers by sending them unsolicited drinks, meals, and snacks through the in-flight entertainment system.

The purpose of this feature, according to airline president Sir Richard Branson, is to help Virgin travelers "get lucky."

"I'm not a betting man, but I'd say your chance of deplaning with a plus-one are at least 50%," Branson says in a video explaining how the function works.

Understandably, many are finding the system not so much convenient as straight up creepy.

"Just when you thought you had found a safe place to avoid getting hit on," wrote one commenter. "The mile high stalker club," snarks another.

As Eater astutely points out, the most apparent of all flaws in Branson's Big Idea is that "Unlike being at a bar...unimpressed parties can't leave if the drinks or people suck."

I'm not a betting man, but I'd say Virgin's chances of losing all their female customers over this are at least 100%.

[image via Facebook]