An ad agency in London owned by Vice Media is now doing work for the tobacco giant Philip Morris International, the world’s most popular cigarette manufacturer.

The FT reports today that the Vice-owned agency will produce unbranded “white label” video content with a “nightlife” theme for Philip Morris. The tobacco company will then use it in its own marketing efforts in countries where such ads are legal (not here).

Ad agencies do, of course, still work for tobacco companies, but such work is sometimes “frowned upon,” what with the industry’s legacy of death and lies and all. It is a matter of personal judgment, ultimately.

We’ve emailed Vice Media for comment and will update if they reply.

[Photo of Vice boss Shane Smith: Getty]