TLC is trying to make lemonade out of 19 Kids and Counting’s Josh Duggar revealing he molested his little sisters as a teen. Although leaving the Duggars on the air would have been terrible PR, featuring Jill and Jessa Duggar—two of Josh’s victims—in a documentary special about child sex abuse strikes the perfect balance between acknowledging the problem and milking a big, troubled TV family for publicity.

In honor of its effort to raise awareness of child sex abuse (along with its effort to raise awareness of the television network TLC), TLC has decided to run Breaking the Silence commercial-free, Perez Hilton reports. The network has also partnered with anti-abuse orgs RAINN and Darkness to Light in the interest of adding credibility to its attempt to repent for the sexual abuses suffered by the Duggar girls and former TLC star Honey Boo Boo’s sister Anna.

The one-hour documentary, “built around the personal and emotional stories of brave survivors who have found the courage to come forward,” will air August 30.

[h/t Perez, Photo: Instagram]