When it comes to shelf-stable macaroni and cheese products, today’s consumers expect a premium brand offering a premium product. That’s what makes it so exciting to be alive in the United States of America in 2016.
How many times have you, the consumer, remarked to yourself, “I no longer feel excited by my options in the shelf-stable macaroni and cheese aisle of the supermarket?” Don’t worry—you’re not alone. That’s why the Kraft Food corporation is pleased to offer you a new, more premium shelf-stable macaroni and cheese option: Cracker Barrel macaroni and cheese. Combining the positive brand halo of Cracker Barrel cheese with the sophisticated taste of a premium shelf-stable macaroni and cheese product, Kraft’s new Cracker Barrel macaroni and cheese offers consumers a shelf-stable macaroni and cheese option that features liquid cheese, unlike the powdered cheese of the leading brand. Let’s hear directly from the minds behind Kraft’s new Cracker Barrel macaroni and cheese, via Ad Age:
“With such an established reputation in the premium space, we saw an opportunity to extend the brand into the macaroni and cheese category to help us reach consumers who no longer shop the shelf-stable macaroni and cheese aisle,” said Johnni Rodgers, brand manager, meal solutions.
If you’ve been walking right by the shelf-stable macaroni and cheese aisle in search of better meal solutions, STOP; Kraft’s new new Cracker Barrel macaroni and cheese is the sophisticated premium offering that just might cause you revisit your food shopping priorities.
Don’t take our word for it. Give new Cracker Barrel macaroni and cheese’s liquid squeeze pouch a try and see if you don’t end up commenting to yourself, “It’s time to begin shopping on the shelf-stable macaroni and cheese aisle once again—but only for Kraft’s new Cracker Barrel macaroni and cheese!”
In all seriousness, Kraft’s original macaroni and cheese is also a very popular shelf-stable macaroni and cheese product for shoppers seeking a lower price point. The choice is yours. The inclusion of powdered cheese is not meant to imply an inherently lower quality shelf-stable macaroni and cheese.