Whether an earnest expression of serious self-love or a clever and calculated jab at modern society's self-parodying obsession with selfies, @mrpimpgoodgame's Instagram account is the only Instagram account that should bother existing.

Born Benny Winfield Jr., Mr. Goodgame has been stuffing his page with dozens of self-portraits, (almost) all featuring his signature smile and uni-stache against an nondescript background.

It's hypnotic, hilarious, and horrifying all at once.

What's Benny's angle? Is he a troll? A toothpaste salesman? Or it all as straightforward as it seems?

[H/T: BuzzFeed, screengrabs via Instagram]