Facebook has removed the "Wall" from its redesigned profiles. Early screenshots of the redesign featured a separate tab for the popular feature, but the latest shots show the Wall, where other users can leave comments on a profile, with the user's News Feed — now just called the "Feed." Users will be able to filter the Feed to see only Wall posts. Facebook-app developers, already exasperated by the redesign process, tell us they don't like the idea. Says one: "Mixing in 'X wrote on Y's FunWall" along with more personal messages from friends may deteriorate the quality of the new Wall/Feed feature as a whole." Put another way? Widgetmakers don't like losing their privileged position in the News Feed. Full screenshot of the new look, below.
Updated mockups reveal that Facebook has added a new tab to its soon-to-be-released user profiles. It's a small but telling detail that illustrates how the obsessively controlling Mark Zuckerberg has ceded power to independent Facebook-app developers. In his original plans for Facebook's redesign, Zuckerberg planned to integrate the Wall — the place where public messages from other users are displayed on user profiles — with Facebook's News Feed, which is where Facebook serves ads between "stories" about other users' activities. This integration was a way for Facebook to finally serve ads in the Wall, a placewhere users spend a great deal of their time on the site.