In the esteemed tradition of murdered mob boss Paul Castellano (East 46th Street between Second and Third!) and gun-toting former Giant Plaxico Burress (Lexington between East 47th and East 48th Streets!), Seventh Avenue was renamed "Project Runway Avenue" today. It's just a one-day thing, though. Tomorrow you can go back to calling it Seventh Avenue. [OK!, NYT]
Last May, billionaire financier Steve Schwarzman made a $100 million donation to the New York Library. The gift, which followed more than a year of blistering press coverage (remember: never let a Journal reporter into your home and allow him/her to interview the household help!) wasn't without one big string: The library's Beaux-Arts main branch on 42nd Street and Fifth Avenue had to be renamed in the Blackstone Group co-founder's honor. It's been more than a year since then, but clearly some people have no intention of ever calling it the "Schwarzman Building."
The MTA won't be renaming Brooklyn's Hoyt-Schermerhorn subway station after Michael Jackson. City Councilwoman Letitia James first proposed the idea a few weeks back, since the station is where Jackson filmed his "Bad" video in 1987. But the MTA has taken a pass—even though it recently sold off naming rights to another subway station to Barclays for $4 million.