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Tom Scocca · 06/11/13 11:34AM

Late last week, Facebook announced that it would be reworking the set of various formats it offers to advertisers, to "simplify" its ad offerings. Among the changes, Ad Age reported, will be the end of a product called "sponsored stories" (although a Facebook executive said the stories would survive "as an idea"). Wired wrote that the changes will make it so that "every ad is automatically retrofitted with a social component."