Desperate, Flailing McDonald's Fancying Up Their Burgers Across the Pond

Chris Thompson · 11/03/15 11:35PM

Faced with a shifting marketplace, McDonald’s has ventured into the burgeoning Siberian restaurant scene and attempted to rebrand itself as a “modern progressive burger company.” Shockingly, neither of these totally credible business strategies have managed to offset the existential threat posed by rival burger companies, like Five Guys and Shake Shack, who distinguish themselves by selling actual organic food in their restaurants.