Tom Scocca · 03/18/14 11:45AM

FiveThirtyEight is puzzled: Its computer analysis of Shakespeare finds that Romeo and Juliet speak less to each other than to other characters, or than Lady Macbeth speaks to Macbeth. Chosen mascot: the flexible-thinking fox, of fox-and-hedgehog fame. Better mascot: a hammer bashing anything vaguely nail-shaped.

Clever Ads Can't Fool YouTube Literalists

Hamilton Nolan · 05/20/08 04:16PM

The advertising industry's annual self-congratulation festival, the Clio Awards, just wrapped up in Miami. The superbrilliant "Grand Clio" award for integrated campaigns went to a series of ads for Shreddies, a cereal in Canada. The grand idea? They turned the square Shreddies 45 degrees, called them "Diamond Shreddies," then filmed focus groups of people ranking the "new" product. Heh. I can dig it! If you're going to try to sell the same old cereal, at least acknowledge that the entire affair is a big farce. Below, two clips from the campaign. And a rant from one clever YouTube user (of many) who picked up on a scandal: Diamond Shreddies are the same as regular Shreddies!!!