JCPenney's Offensive Prison For Men

Ryan Tate · 12/11/08 03:47AM

JCPenney's new terrible, stupid prison ad is probably the future of advertising, sadly. It's been released as a five-minute internet video and was created by Saatchi & Saatchi, the same firm that kinda-but-not-technically created a "yay teen sex" ad for the retailer earlier this year. This seems to be the same sort of play: controversy=attention. And it's working! All Saatchi had to do this time was film some loser husbands crawling around like dogs, in a dungeon, ruled by women. (Yes, it's after the jump.)