Earlier this week, we asked our readers for any information about Chipotle’s “Cultivating Thought” campaign—namely, how much dough the chain restaurant is offering famous authors to write the (extremely) short stories that appear on Chipotle cups and bags. Our readers delivered a few theories, and at least two plausible numbers.
If you've ever thought to yourself, while eating a burrito, "Hey, I'd love to read a story by a famous author on my cup of Diet Coke," great news: Starting today, Chipotle's cups will feature original stories by Toni Morrison, George Saunders, Malcolm Gladwell, Michael Lewis, and Jonathan Safran Foer.
Did you or any Californians you know vote for Arnold Schwarzenegger in the 2003 California gubernatorial recall election because you thought it would be funny? Good for a laugh? The source of years of bad "Governator" jokes, and so on? Then you heard the campaign message clearly, because that's why Schwarzenegger chose to run, too.
Henry Blodget, the Wall Street analyst returned to journalism, wrote that Michael Lewis' (last?) Portfolio article on short-seller Steve Eisman and the collapse of Wall Street generally is "pure pleasure from start to finish." It's true; it's the sort of piece that will keep you up late, assuming you're remotely interested in the ongoing collapse of the modern financial system. But the article's most compelling section deals not so much with finance as with the eternal tension between writer and subject, i.e. fucking over your sources. '