"Mad Prime" Stephen Colbert Enlists In the Boycott of Amazon

Michelle Dean · 06/05/14 10:10AM

Amazon, known 'round these parts as the "Cthulhu of retail," saw its bad PR stretch got worse last night when Stephen Colbert took up the sword. Colbert's books are published by Grand Central, an imprint of Hachette Book Group. Hachette is the company currently struggling with Amazon over pricing. In a negotiating tactic straight out of a Coen brothers movie about rotund 1930s industrialists, Amazon is artificially delaying the shipment of Hachette books while driving a hard line.