Former Potential Client Now Finds Ronn [sic] Torossian "Nauseating"

Hamilton Nolan · 03/13/08 02:41PM

We received a lovely email last night from Stephanie Burton, the editor-in-chief of CollegeOTR, a college blog network. Burton tells us that she and her boss were looking for a PR firm to get them some visibility, and someone referred them to 5WPR, helmed by incompetent superflack Ronn [sic] Torossian. When they asked the agency about Ronn's bad press, "They brushed off our concerns about Ronn's reputation and blamed "jilted" news reporters for the bad press," she writes. [An interesting formulation: reporters who dislike 5W for legitimate reasons are "jilted!"] CollegeOTR eventually decided not to hire Ronn and 5W. And now, after learning more about his "Cunt" related history (summed up here)," she says, "The fact that we even considered working with him is more than slightly nauseating." That's edumacational! And after the jump, Ronn speaks out (and gets spoken about)!

The Story Of Ronn Torossian

Hamilton Nolan · 03/10/08 12:18PM

When Ronn [sic] Torossian, the incompetent superflack and 5WPR CEO who reps characters ranging from softcore porn king Joe Francis to nutty televangelist Benny Hinn Ministries, sued his former HR director Melissa Weiss last week, he was using a classic PR tactic: getting out ahead of the story. Ronn alleged in his suit that Weiss helped an employee leave 5W, thereby violating her contract. But Weiss has her own side of the story: that she was fired because she protested extensive, ongoing labor violations at 5WPR. What we know—because we have the evidence—is that on Friday, Ronn sent Weiss an email threatening, "You will pay for the rest of your life for trying to ruin my business." The subject line read, "YOU STUPID CUNT."