Shame on you, Mediaweek, for your indelicate and heavy-handed report on the success of Jane magazine's Breast Health Guide issue both in print and online. Did you really have to use so many played-out mammary puns? From the headline—"Jane's Boob Job Pumps Subs Online"—to the first paragraph— "Condé Nast's Jane is filling out its sub file with support from a spread on breasts in the May issue"—seriously, it's just so crass. "Online subs swelled"? Frankly, we're offended. Offended and titillated! Heh, we said 'tits,' sorta. Oh no, and now the floodgates are open and it's like our typing fingers are being controlled by the ghost of Russ Meyer! Swollen subs! Rock-hard nipples! Boobies! Jugs! Knockers! Hooters! MILKY FUNBAGS! OVERBLOWN TEATS SQUIRTING MILK INTO OUR GAPING MAWS!
Vanity Fair Editor Graydon Carter, in a lengthy Mediaweek profile following his "Editor of the Year" award by Adweek, says, "I have a fashion readership. I have a political readership. I have a literary readership. I have New York's social scene, Hollywood. I have America. I have Europe." What he left out: "I have a readership that consists entirely of baby boomer divorcees who drive matching Astrovans in Sapulpa, Oklahoma. I have two guys in a cocktail lounge in Michigan who think the In-and-Out list is "very cheeky." I have a soccer mom in Des Moines whose four-year old slipped the February issue into her shopping cart while she was in the checkout line at Walmart. I have half the Rotary Club in Geneva, Illinois. I have a young woman in the Bloomberg administration who circles my editor's letter references to the smoking ban with a yellow highlighter. And, oh yes, my mother reads it...most of the time."
AdWeek Magazine's Editor of the Year: Graydon Carter [MediaWeek via IWantMedia]