And by "screw" I mean "forcibly reassign a subdomain," which is basically disemboweling a blogger's very soul because it changes his web address and renames him. Worse than the subdomain swap, however, is how childishly Tumblr handled it.
24 year-old Brooklynite Meaghan O'Connell recently broadcast her desire to bone the JetBlue Terminal at JFK (Who doesn't?) on her Twitter. JetBlue's eagle-eyed Twitter intern caught the remark and responded.