Tupac Reveals Beverage Preference

Hamilton Nolan · 06/16/16 08:04AM

“Sprite,” the sweet nectar that is sucked from the veins of rappers by advertising industry vampires, has claimed another victim.

This Is a Morally Bankrupt Way To Market Your Movie, But an OK Way To Get Your Name Out There

Rich Juzwiak · 03/10/16 10:50AM

Last week, Gawker received an anonymous tip attempting to stoke moral outrage within at least one of us, in hopes that we’d share it with the world. We receive quite a few tips of this nature, but the difference here was that the outrage was so obviously counterfeit, and so clearly calculated to get us to promote the object of that counterfeit outrage.

Hamilton Nolan · 02/12/16 02:18PM

“Yogurting” is the new advertising term being adopted by a brand of smoothies, meant to indicate that “You don’t even need a spoon” to consume the thin, milky gruel. I guess anything can call itself yogurt these days. Good yogurt requires a spoon.

Hamilton Nolan · 11/17/15 10:55AM

A new PR firm trend report says marketers will soon stop targeting millennials as a single group and “focus on reaching the younger consumers based on their passions.” What does this mean? Nothing, because PR trend reports are 100% bullshit. Stupid sellout millennials.

Better AirBnB Slogans

Hamilton Nolan · 07/30/15 12:31PM

AirBnB’s new advertising slogan is “Is Mankind?” Dumb as hell. Give me a break. There are many better slogans courtesy of the staff.

Hamilton Nolan · 07/02/15 02:30PM

Three Hidden Reasons Why Brands Struggle with Authenticity.” All three reasons are “Brands are illusory constructs built upon a foundation of cynicism for whom the concept of ‘authenticity’ is wholly nonsensical,” but it doesn’t say that in Ad Age for some reason.