Magazine Editors Fall Back To Earth

Hamilton Nolan · 10/31/08 10:53AM

Remember when people aspired to be magazine editors? So archaic. Editing a magazine has become pedestrian. Now one must be a magabrand curator, lording over an entire stable of loosely related titles that make up your own media mini-empire. Why should Anna Wintour settle for editing Vogue when she could become the "editorial director" of a whole slew of Vogue spinoffs? That was good aspirational thinking. Until yesterday. Yesterday, Men's Vogue folded. That was a major embarrassment for Anna Wintour. She was a force in the women's fashion world, but she thought she was destined to build her own fashion magazine empire in her own little corner of Conde Nast. MV was supposed to be a big part of that. Now it's dead, along with Fashion Rocks, the huge advertorial project that Conde Nast put on each fall. Teen Vogue is rumored to be shaky as well! That means fashion advertising is weak overall, and Anna's dream is deferred. If not dead. You know who this should be of concern to? Dave "Abs" Zinczenko! And every other aspiring magabrand mogul. Dave Z made his name editing Men's Health, but now he oversees a bunch of "Health" titles, writes ridiculous "Health" books, and goes on the Today show as an expert all the time. He's not an editor, he's a brand name. Until the advertising collapses! Then he's back to being just another dude checking copy and approving pages and hopefully getting out of the office in time to go to the gym, not so he can look good on TV, but just so he can feel good for himself. Don't worry. Pretty soon you'll be thankful just to have those editing jobs. [Pic via Reuters]

Choire · 11/08/07 09:20AM

How in the name of all that is magabranding and holy can Details put Kevin Federline on its cover FOR THE SECOND TIME? (The first was all the way back in March, 2005: "the second-worst selling issue of the year," says WWD.) Do not understand! [Memo Pad]

'Esquire' Is The Magabrand With A Penthouse

Joshua Stein · 10/31/07 01:02PM

Don't tell Esquire editor-in-chief David Granger that the concept of "magabrands"—magazines that have "extended" their "brands" to new media, old media and non-media"—is out-of-control bankrupt. Esquire North is the magazine's sprawling Harlem three-level condo on Central Park North; each room and everything in it was decorated by an Esquire advertiser. To have the honor of furnishing arcade seats in eel skin in the gaming room, both Kenneth Cole and Intel had to purchase at least one page (ooh!) of advertising. Last night all these brands threw a party for Riverkeeper. We don't care really about fisheries on the Hudson, but we do care about Robert F. Kennedy Jr., who is the main litigator for the environmental outfit. He is so boyishly handsome and so charismatic and so, well, Kennedy-like! Semi-socialite Melissa Berkelhammer stood alone near the panini bar as Kennedy gave a speech. And—was she wearing a sad pony mask?

Tony Snow And Waverly Inn Chef Will Explain Magazines

Joshua Stein · 10/19/07 01:10PM

Former White House spokesbot Tony Snow will be the keynote speaker at the American Magazine Conference in Boca Raton, Florida at the end of the month. Men's Health editor David Zinczenko, the AMC 2007 chairman, is super jazzed about it. But should he be? Former keynote speakers included former President Bill Clinton, former future presidents Barack Obama and John McCain. Tony Snow was a regular guest host for the Rush Limbaugh Show and frontman for the band "Beats Workin'." He did, as Zinczenko made sure to mention, survive the cancer that God so unjustly gave him. Who else is speaking in Boca, and why?