One night last week I found myself watching the NBC Nightly News—a rare occurrence, because I am not yet old. The lead story was about how American Airlines was going to start charging a $15 fee for each checked bag. Grumbling! Populist outrage! What will these dang companies do next?! It became clear at that early moment that despite the economic necessity of the move, American was going to get absolutely slammed in the court of public opinion. And now the verdict is in: they did!