90210 was chock full of drama: Lesbian drama, baby mama drama, blatant rip off of our logo drama. Look closely in the background and see what is Gawker.TV's color-bar logo being used on The Blaze.
Thousands of companies large and small have gone under in recent months as the economy has spiraled downward. Here are just a few of the banks, real estate firms, retail outlets, magazines, websites, manufacturing businesses, and restaurant chains that have filed for bankruptcy, been sold off for pennies on the dollar, or shut down operations since the beginning of the downturn. Click here to expand the image. [Cityfile]
The whole concept of "branding" is a vacuous hustle, the majority of the time. You can spend outrageous amounts of money "improving" your "brand" with only vague ideas and doublespeak. Nowhere is this more evident than in "rebranding" and logo redesign and shit like that, that could be accomplished by one guy with a pencil in 45 minutes, but instead is farmed out to consultants for ridiculous sums. Mindshare, a big media agency, just paid half a million bucks for this:
Yahoo's stock may be tanking, employees abandoning ship, Carl Icahn divesting his shareholdings, and the company relying on once-hated rival Google to better profit from the site's traffic, but someone on the Sunnyvale campus has been working hard on a new logo! It's got the same jauntily jagged baseline, but dispatches with serifs for rounded linecaps. And, like much of the company's internal branding, it's finally purple. The story goes that co-founders David Filo and Jerry Yang painted the walls of the company's original office a cheery purple and yellow because it was the cheapest paint at the store. The paintjob also served to distract early employees from the fact that the roof in the office leaked. In other words, CEO Yang has a long history of slapping a cheap coat of paint over severe structural issues in the hopes of boosting morale.
One of Apple's greatest strengths has always been the clean design and memorable branding of its products. Which makes this logo for its new MobileMe internet service all the more surprising. Why? Because it looks like a Windows knockoff, and it sucks, frankly. Rod Townsend, who wonders if this is "the worst logo in the history of Mac," has a few thoughts: It "Looks like a poor cousin of the Intel logo." It "Needs to cut down on the carbs." It "Looks like something Cindy McCain would hang in a child's nursery." Hey, we can play too! Apple's new MobileMe logo:
The sudden appearance, in millions of browsers, of a new icon for Google was jarring to many users, though the change was slight — a capital "G" replaced by a lowercase "g". An E.E. Cummings-esque affectation? Perhaps, since the change was driven by overworked, underoccupied Google VP Marissa Mayer. She says she made her designers go through more 300 variations before settling on a lowercase blue "g". After putting her employees through the wringer, she's now outsourcing the mess to Google users But if you read Mayer's rules for an icon, though, you'll see she's set to reject anything but the one she chose.
"The Resistance," which describes itself as a "Christian Group" but, judging by its website, is more of a "Wacko Conspiracy Theory Group," has just launched a boycott of Starbucks. They object to the coffee chain's new retro-style logo, which features a mermaid who wantonly possesses boobies. They "might as well call themselves Slutbucks"! In the past, The Resistance has lobbied celebrities like Paris Hilton and Tom Cruise to change their "ridiculous" behavior. So their calls for action have clearly been huge failures thus far. The full, weird press release is below.
Many years ago, the Bush reelection campaign site had a little gadget that allowed users to put their own slogans on Bush campaign signs. This gadget was abused, humorously. No one learns any lessons on the internet, thank god, and now a site created by a Barack Obama supporter allows you to upload any photo you want and stick it in the candidate's official logo. Animal has a bit of fun with this. Can any of you do better than this terrifying Julia Allison/MisShapes/Corey Kennedy triptych? [Animal]
A counterpoint for all you Apple-haters out there: a new study by researchers at Duke University found that "even the briefest exposure to the Apple logo may make you behave more creatively." How did they measure that? By having the subjects list "all of the uses for a brick that they could imagine beyond building a wall." That's science for you! If only gazing at the Apple logo could help me think of a good joke for this post. The actual scientific findings: