Every time I drive on the New Jersey Turnpike I see one of these billboards, and every time I see one of these billboards I start getting a phantom headache. The crisp, compact jpeg here doesn't do justice to the image looming beside the highway: Clive Owen's pained gaze, caught between excesses of light and of shadow, as he shoves a lowball glass toward the viewer, like he's trying to ward something off with it.
There's a lot of phony ghost videos out there, but this footage from multiple security cameras is perhaps the most shockingly real ghost ever seen. While the entity is clearly visible moving through the aisles and examining the alcoholic beverages offered by the store, the ghost did not actually take any liquor, because ghosts cannot really carry things.
One hundred and forty three—can that possibly be right?—yes, one hundred and forty three people have died so far in one town in India from drinking a batch of bootleg liquor this week. Police say the liquor was spiked with methanol to "boost its kick." That has the side effect of killing you. The AP reports:
Well now, we got our hands on a survey of people who watch Mad Men, the critically acclaimed show that consists of sex, sexism, cigarettes, booze, boozy sex, racism, and a bit of advertising. And guess what? The audience appears to be made up of off-the-charts alcoholics. Forty-seven times the normal rate of hard Irish Whiskey drinkers, for example. But there's one stunning twist in all this here data!
Cabana Cachaca is a Brazilian brand of liquor. Nobody knows or cares how it tastes, because everyone is too busy talking about its remarkable skill at barely cutting nipples out of its advertising photos. Or sometimes leaving nipples in! It's an incredibly trite marketing strategy, but it succeeds. Go figure. Except in Chicago, where one billboard has been deemed Too Hot For The Public: Before:
Posters for Cabana Cachaca, a brand of Brazilian rum that is determined to bully its way into the market through sheer advertising mass, are plastered all over Manhattan. But they're cropped so that the model is just barely free of nipple (a body part banned in the USA). But the posters direct you to the company's website where-in a keen display of digital marketing strategy-you can see the model's nipple (Copyranter made sure of it). I think they've hit on a solid online agenda here. Click through for the (NSFW) uncensored version of the ad. None of this contributes to high quality rum, as if you cared: