This 1970s Levi's commercial poses the existentialist question man must ask himself when faced with an evolutionary reality: if humans developed differently, say, if they had become fish—which type of polyester blend Levi's would they fancy?
If you don't follow the denim industry closely you could be forgiven for thinking that world has gone crazy. Levi's, the Americanest jeans you can possibly buy without a flag sewn on them somewhere, is publicly endorsing gay marriage. The gays have literally wrapped themselves around George W. Bush's butt!
♦ A first look at Charlotte Ronson's line for JCPenney, I Heart Ronson, and her new $30 dresses. [Nylon]
♦ Details on the cuts at Men's Vogue: The mag will be published just two times next year and publisher Marc Berger is leaving. The fate of other staffers is unclear. [Mediaweek]
♦ Damien Hirst's latest collaboration with Levi's includes pairs of jeans for $230 and $83 t-shirts. [WWD]
♦ Plastic surgeons report interest in cosmetic procedures is dropping fast. [NYT]