Sales of Keurig push-button coffee makers plunged last quarter, and the company’s stock price is plunging too. Is the “bad coffee at high prices plus wanton waste generation” formula breaking down? Or what?
The problem with kids these days is they don't know history. That, and the fact that they're narcissistic monsters. But let's focus on the history point: did you kids know that once, long ago, Starbucks was considered "fancy" coffee?
I'm no "LEED certified environmental consultant" or "person with a grasp of basic science," but it seems to me that brewing coffee one cup at a time via disposable plastic "K-cups" is a mite wasteful. Well, that's just "consumer perception."