Jonah Peretti Is Not Your Friend

Hamilton Nolan · 08/17/15 08:59AM

Over the past few months, a wave of unionization has swept across new media. On Friday, the media union movement got its first official enemy. Now writers get to find out who is a friend, and who is just a friendly-looking man with his hand in your pocket.

Don’t Ask BuzzFeed Why It Deleted Thousands of Posts

J.K. Trotter · 08/14/14 04:50PM

On Tuesday, Gawker reported that BuzzFeed had quietly removed from its site nearly 5,000 posts in April, a discovery the viral news conglomerate’s editor-in-chief refused to address before publication. Now BuzzFeed CEO Jonah Peretti is explaining—or trying to explain—why his site disappeared those articles.

Nitasha Tiku · 12/13/13 06:07PM

Buzzfeed CEO Jonah Peretti just unveiled the prize for meeting the company's traffic goal: every employee was gifted with a drawing of a cat by his friend, "post-conceptual" artist Cory Arcangel. The previous traffic prize was an iPad mini.

Race, Nostalgia, and Our Deep Thirst for Advertising

Hamilton Nolan · 10/05/12 11:35AM

Advertising is like a shit and sugar pie. So, so sweet, as long as you don't think about what's going into it. And everyone wants a bigger piece. Who are any of us to say that someone should not have more shit and sugar pie? They might regret it, but we've been sucking it down for years.

Jonah Peretti

cityfile · 01/30/08 01:27PM

A web guru, viral media expert, and occasional social activist, Peretti is a partner in Arianna Huffington and Ken Lerer's and the founder of viral content aggregate He's also known for his online prankery: With his comedian sister Chelsea Peretti, he created viral sites like and the New York City Rejection Line.