Saturday Night Live Cold Open More Effective Than Campaign Ad

Alex Carnevale · 10/26/08 08:20AM

In a mock campaign commercial on last night's SNL, Jon Hamm portrayed hapless Butts, New York candidate Pat Finger. Analysts were predicting an even poorer result for a subject of the show's opening satire, embattled Pennsylvania rep John Murtha. The attention paid to Murtha's recent gaffe (in which he called his constituents racists) will likely cost the congressman his House seat next month, observers immediately began to suggest. Can a few minutes really swing that campaign? Click for the video.Standing in the way of Rep. Murtha's re-election is Iraqi War vet Lt. Col. William Russell, who came into the race with a far smaller profile. After describing the area he represents as racist and redneck in separate recent comments, he was already expecting his five point edge over Russell to continue evaporating. And then this largely unfunny thing happened last night: Observer of the contest Mark Hemingway immediately wrote that the sketch