This Christmas Ad About a Boy and His Penguin Is Making Everyone Cry

Jay Hathaway · 11/06/14 04:45PM

British department store chain John Lewis is known for its annual Christmas ads, which feature some sort of aggressively cute concept and a new cover of a popular song that will immediately top the U.K. charts. This year, though, they've been hard at work developing weaponized make-you-cry technology. Hope you like sobbing!