John Elway's latest online-sports play

Nicholas Carlson · 09/03/08 04:20PM

Hall of Fame quarterback John Elway is the new spokesman for Also, a press release exclaims, somebody will draft a fantasy team and blog for the site using his name! Credit Elway this: He's rebounding from the colossal failure of, the '90s e-commerce site he and Michael Jordan, Wayne Gretzky lost $120 million trying to build. Elway's lesson: Athletes like him shouldn't have to work as hard as startup types. They've already put in their time on the football field. Just nod, smile, tell them about the time you helicoptered into the end zone during your last Super Bowl, and reach out your palm for the cash, John. (Photo by AP/Terrill)