NBA Jerseys Are The New Imperialism

Hamilton Nolan · 08/27/08 08:52AM

Hard to believe our nation's star athletes have time to go to the gym and practice jumpshots or whatever, what with all their marketing strategy meetings and reality shows and plotting to invade China like the second coming of opium. Sports stars and their sponsors have known for years that China is the market of the future-"If only 1% of Chinese buy our sneakers, that's $300 million more in revenue blah blah..." just like every other business in the world. But the Olympics have whet athletes' appetites even more. They want to rule China. The question is, why is China letting them do it?