Jessica Alba helps promote Baron Davis's startup iBeatYou

Jackson West · 03/25/08 07:00PM

If you're going to waste time at work on a social network, why lavish it on the proles of Facebook? You could instead luxuriate it on the wildly attractive Jessica Alba and NBA All-Star Baron "Bulletproof" Davis of our hometown Golden State Warriors. Davis and old friend Cash Warren, Alba's paramour, cofounded Alba's favored social network, iBeatYou. The basic premise: One interacts through friendly contests like Best Beard. But the "differentiator," in Valleyspeak, is Alba and Davis's celebrity draw. It kind of reminds me of the now-defunct Consumating, except with playful jocks instead of indie rock hipsters. After the jump, NewTeeVee's Liz Gannes captured a moment with the effusive Davis.