Uber Turned on Surge Pricing for People Fleeing Sydney Hostage Scene

Jay Hathaway · 12/15/14 11:23AM

In the midst of a hostage situation in downtown Sydney, Australia, Ayn Rand's favorite car service, Uber, turned on its wildly expensive surge pricing for customers trying to get away from the armed siege. And lest you think this was the fault of an insensitive algorithm that detected high demand, the company tweeted that it was aware of the attack and had raised prices for the fleeing people's own good.