It's Water... With That Brooklyn Flavor

Hamilton Nolan · 03/12/13 10:08AM

If you're a hip and trendsetting young urban affluencer like me, you can hardly count how many times you've purchased a new brand of bottled water, only to be disappointed with its lack of that... certain something. "I dunno, this just takes like water," you grumble, tossing the disposable plastic bottle onto the mountainous pile of similar empty plastic bottles that have built up in your tastefully decorated apartment, a testament to your restless search for a bottled water brand that speaks to your lifestyle. I am here to tell you that there is finally hope: a bottled water that comes from Brooklyn.

Where Is Hipness Occurring in America Today?

Hamilton Nolan · 10/27/11 12:35PM

The first rule of hipness is that hip people talk about "hipness" a lot. When you're around someone who uses the word "hip" a lot, well, you know that hipness is in the air, because nothing is hipper than bandying about the word "hip" as it relates to "hipness," in both writing and casual conversation.