How a Social Media Guy Took an Underground Drug Market Viral

Adrian Chen · 09/27/13 03:02PM

These days, everyone has a social media guy. It's a crucial component of marketing for any modern business, no matter what's being sold: books, cars, food, journalism. Illegal drugs. Since the online illegal drug market Atlantis Marketplace launched six months ago, it's set itself apart with brazen marketing tactics. But it abruptly shut down this week. Now that he's got some free time on his hands, the freelance online marketing expert who was Atlantis' main PR guy was willing to talk to me about hustling drugs in the social media era.