Easy, Rider

Jeff Neumann · 07/24/10 12:50PM

[Manly man Russian Prime Minister Vladimir Putin rides a Harley Davidson motorized tricycle to a biker convention in southern Ukraine today. Trikes are tough. Image via AP]

Only Jay Leno Can Save Harley-Davidson Now

cityfile · 10/15/08 07:52AM

Another victim of the economy: Harley-Davidson motorcycles. Despite an ad campaign intended to counter the perception that buying a $35,000 bike might not be the wisest idea at the moment—the ad's tagline is "Screw it, Let's Ride"—sales are now plummeting and the stock is down two-thirds since its record high in 2006. [Bloomberg]