Wrigley had the bright idea to pay Chris "Bubblegum" Brown to put out a pop song that was actually a Wrigley commercial—but without telling anyone it was a Wrigley commercial. The public ate it up! It went huge on pop charts! Proving that people who drive chart sales have no taste, and Wrigley has no ethics.
Deep down in our hearts, where we keep our darkest fears hidden, we knew this day would come: the day when you find out after the fact that a hit song is actually an advertisement. Let the tears of rage flow. Chris Brown is not the vessel of true love that you thought! When the R&B star sang "We can go anywhere, go anywhere/ But first, it's your chance, take my hand, come with me," he wasn't talking to you, girl; he was talking to your Wrigley's Doublemint gum. But the company is only revealing its sponsorship after Brown's song, "Forever," had become a top-10 hit. We don't want to appear as if we invest the music of Chris Brown with any meaning whatsoever; but now would be an appropriate time to begin boycotting Wrigley, if you would like to have the option of listening to songs that aren't sponsored by mega-corporations in the coming decade.