You really can't have enough love for the kids at The Smoking Gun, whose propensity for creative gift-giving knows no limits. For their 2004 holiday gift, they sent out loofahs packaged as Bill O'Reilly Falafels; last year, we received bottles of Valerie Flame hot sauce. God knows what the 2006 season will bring, but in the meantime they've created a fantastic promotional gift for their new book, The Dog Dialed 911: 2000 authentic John Gotti prison-worn uniform bookmarks. Just like game-worn baseball cards, which feature a fabric swatches from athletes' uniforms, the Gotti prison-worn bookmark features a fabric swatch from a prison uniform actually worn by late don John Gotti while locked up at the federal penitentiary in Marion, Illinois. Gotti's widow, Victoria, who was not consulted on the matter, tells the Daily News, "I find it macabre, to say the least." Macabre, sure — but promoting literacy always comes first.