Glam Media making publishers wait four months for cashOwen Thomas · 11/04/08 06:20PM
When will Samir Arora admit that Glam Media, his online ad network, is running out of money? Glam buys up ad space on websites and resells it to advertisers, as well as operating a few token websites itself. But it has overpaid for much of that space, and revenues are running dangerously short of projections. Now, Glam is delaying its payments to partners by up to 120 days, claiming that the move is necessary because advertisers are slowing their payments to Glam. Which is utter nonsense.A well-capitalized ad broker would be able to pay its publishers promptly; it's part of the reason why such middlemen take a big cut of advertisers' payments. The only sensible reason why Glam can't pay Web publishers promptly is because it no longer has the capital to float its accounts receivable, despite raising $85 million earlier this year. I'm sure Arora will deny that he's running low on money — in which case he will be tacitly admitting that he's stiffing his partners.