British Effort to Sell 'Fresh' Food to Americans Is a Predictable Failure

Hamilton Nolan · 12/06/12 10:15AM

Have you ever shopped at a "Fresh & Easy?" No, me neither. (If you said "yes," you are an outlier, you are not representative, do not answer any more rhetorical questions.) You probably haven't shopped there because Fresh & Easy has "a novel store format that is bigger than a convenience store but smaller than a supermarket, and focused on fresh-food offerings." No wonder it's going out of business.