Rich Jernstedt, the chief marketing officer of the massive PR firm Fleishman-Hillard, emails us to explain why, exactly, someone at his firm had the bright idea of mocking Fox News as a nasty, bedbug-infested den of disease, and offering Fox guests a free de-lousing in order to get publicity for a pest control client. Rich, Rich, you don't understand: we're with you on this one. Fox News is a nasty, bedbug-infested den of disease. And we like to see a PR firm uncharacteristically attack a powerful media outlet. We're hoping for a full-on war here! But, reading between the lines of Rich's email, it sounds like Fleishman has done some serious groveling since its CEO got mocked by Fox on-air in retaliation last week. His full email about "our friends at FOX," below:
Fox News will always have its revenge! Back in March, news of a bedbug infestation in Fox's newsroom surfaced, and the huge PR firm Fleishman-Hillard took advantage of it to promote one of their pest control clients—offering a free de-lousing to any Fox guests. You just knew that Fox wouldn't let that insult slide. Today, the fair and balanced station got its on-air vengeance against the PR firm [PRNewser], with a little of Fox's trademark gratuitous humiliation:
Fleishman-Hillard, one of the world's largest PR firms, seems pretty worried about that recent bedbug infestation at Fox News! Fleishman is sending out press releases for its client, Hot Shot insecticides, offering a free Hot Shot to anybody who's been a guest on Fox lately. So they don't bring the nasty Fox bugs back home! Funny thing is, most PR firms are painstakingly careful not to offend any media outlets, but here's a brave one that's willing to stand up and call Fox News—I'm really paraphrasing here—a den of dirty bloodsucking insects that has tainted anyone who set foot on its premises. Lots of people have said that before, but never a PR agency. Good show, Fleishman! Hope Fox doesn't get offended next time you're pitching them clients (such as Target, Motorola, Dow Chemical—email me for a longer list)! It's a good thing Fox News doesn't hold grudges, ha ha. Full pesticidal press release after the jump.