Lick Your City. What Flavor Is It?

Caity Weaver · 06/11/13 06:54PM

In 2002, Craig David asked the world "What's your flava? Tell me what's you flava (aaah)." Now Ben & Jerry's is performing similar research, asking the question in a less smooth and infinitely more confusing way.

The New York Daily News reports that the ice cream company has just launched a new "City Churned" campaign, which will culminate in the creation of city-specific flavors for New York, Portland, San Francisco, Seattle, and Washington D.C.