Essence magazine is, like, Glamour for black people. It is a completely bland and inoffensive publication. Still, given the racial politics in America and the general dearth of big black media outlets, Essence's moves are scrutinized through a more sociopolitical lens than Glamour's would be. Which makes everyday office scandals all the more entertaining.
More layoffs today in the wonderful world of media: In addition to cuts at EW and Essence, 8-10 people were let go yesterday from InStyle. Blackbook canned its creative director. Jim Cramer's NYC-based finance site, TheStreet.com, closed its offices in San Francisco. Bauer Publishing laid off five editorial people from Life & Style. Forbes dismissed staffers assigned to ForbesAutos.com, scaled back ForbesTraveler.com, and closed its conference business. But despite rumors to the contrary, Nylon says it is not closing down, so it isn't all bad news today.
We asked earlier for tips about layoffs at Time Inc.'s Essence, and have since heard about 12 people were let go — around 10 from marketing and business and two from editorial. A shared services group on the same floor, which services several magazines, lost four more. It's been nearly a month now of watching Time Inc. layoffs unfurl, and we can't help but wonder if the magazine group might not have spared survivors some pain and the company some bad publicity by executing a little faster.
Entertainment Weekly took its turn in the Time Inc. layoff machine today with 15 editorial layoffs, according the the Observer [UPDATE: Another source tells us the number is 22, including the research chief, two librarians, and "a bunch of AEs"]. And they didn't even offer anyone a chance to volunteer for buyouts—they just got fired. We also hear that Essence may be having its layoffs today, too. If you have more details, email us.
Sometimes you can see the moment when a YouTuber graduates from a sloppy wannabe comedian to promising talent in one breakout video. Weirdly enough, Adrien Chen's mock video application to Essence Magazine hasn't even broken a thousand views on Vimeo or YouTube. Maybe everyone stopped halfway through and missed the racism (not racist!) joke that ties the whole thing together.