The Dumbest Way to Pick a Personal Trainer

Hamilton Nolan · 06/24/11 11:47AM

News arrives today that fancy gym Equinox is instructing all of its personal trainers to spend the next few weeks getting in extra-good shape, because the company is about to start making them wear fancy new "form-fitting tops" that will be unflattering to anyone with a stray millimeter of body fat. This is fantastic news, because it will cause the vain rich people who go to Equinox to select their personal trainers on the dumbest possible criteria.

Arduino-Powered "Equinox Clock" Will Shock, Awe, Tell Time

Matt Cherette · 09/07/10 12:51PM

Hey, this is pretty cool! Here's inventor Bram Knaapen's Arduino-powered Equinox Clock, which ditches the traditional hands interface in favor of customizable LED displays. Inside, a video that demonstrates the Equinox Clock's main features, and an overview of its specs.

Equinox Loses One Battle, Wins Another

cityfile · 01/14/10 11:57AM

Equinox has been taking lots of heat since the gym chain erected two enormous billboards outside its West Village location over the holidays: The move outraged local community groups and led the city's Department of Buildings and Landmark Preservation Commission to threaten the company with steep fines if it didn't pull them down. Equinox has until tomorrow to remove the ads, and the failed campaign will end up costing the company a good deal of money in the process. But the gym chain just walked away with a victory in a Manhattan courtroom, so maybe the week will go down as a wash.

Eating & Drinking: Friday Edition

cityfile · 06/26/09 03:30PM

• An early, unofficial list of places taking part in NYC Restaurant Week. [W&D]
• Interested in a Michael Jackson-themed wine pairing this evening? Too soon? That's what City Winery has planned anyway. [City Winery, GS]
• A few closings in restaurant-land. [Eater]
• Pret A Manger is in expansion mode. Four new locations have opened in Manhattan in the past two months and more are on the way. [Crain's]
• Free cups of Pinkberry's "summer fresh flavors" available this eve. [GS]
• Some bartenders are now asking that people call them "bar chefs." [Eater]
• The Gay Pride parade takes place on Sunday. A few recommendations on where to drink and party when it ends. [Metromix, AMNY, Newsday]

Tyra Banks Wears Islamic Thing, Too

Ryan Tate · 02/27/08 12:06AM

Tyra Banks is not going to stand by and let you smear Barack Obama for looking like a turban-wearing proto-terrorist. She is going to get all muslim-esque too, in solidarity, at the gym, where she secretly hopes Anderson Cooper will show up and see her bravery. Stalker tip: "Saw Tyra Banks at the Equinox in SoHo. Geez that woman is tall. And amazing looking. And so not fat! Wearing a kind of sporty-turban type deal on her head. Which she should maybe reconsider."