For SpaceX and Tesla founder Elon Musk the future is.... now. Now, now, now! In a keynote address at SXSW today, Musk laid out his plan to open a Spaceport in Texas (if lawmakers play along), as well as his company's progress on a reusable vehicle capable of reaching orbit. He also talked about his intention to die on Mars.
How do you respond to a New York Times piece that illustrates, in depth, the essential un-usability of your hot new $100,000 high-performance electric sedan? If you're Elon Musk, Tesla Motors CEO, you do what any good tech executive does when he wants to appeal to an audience of geeks: You dump a lot of data.