Electronic Cigarettes Will Never Be Cool

Hamilton Nolan · 12/06/12 01:05PM

As a connoisseur of cultural detritus, you've probably seen this ad in which purported actor "Stephen Dorff," looking weary from days of dogged stubble-trimming, juts his chin repeatedly in your direction while explaining why he chooses to smoke Blu™ brand e-cigarettes, besides the fact that he is their paid spokesman. "Negative! One! I'm tired of being a walking ashtray," says "Stephen Dorff," no doubt bathed in Tom Ford cologne at that very moment.