Dance Music Is 'Dumb,' Says Dance Music Producer Boys Noize

Rich Juzwiak · 10/10/12 11:00AM

Backstage at this year's Electric Zoo festival, which took place Labor Day weekend on New York's Randall's Island, I had one of the least pretentious discussions about music with a person who makes it for a living that I've ever experienced. The Berlin-based producer/DJ/label owner Alex Ridha (aka Boys Noize) had just played a 75-minute set to kids who wore day-glo T-shirts and Halloween costumes, kids who'd like flock to the main stage to hear Skrillex after Ridha's in-tent set. With Skrillex's selection reverberating off the wood-paneled walls of Ridha's trailer, the 30-year-old told me about "Reality," a track he'd worked on for a year, struggling "to make it sound not busy, even though it is busy."