Beefcake brothers create beef cake cafe! Hotties to hawk hamburgers in Hingham. Mark and Donnie Wahlberg recently secured the trademarked name Wahlburgers, which is what they plan to call their 4300-square-foot restaurant in Boston's Hingham Shipyard, where they already have an Italian restaurant called Alma Nove. Well done. [Boston Herald, Wahlberg brothers at a Lakers game via Splash]
Robert De Niro turns 66 today. Sean Penn is turning 49. Controversial book publisher Judith Regan is 56. Yankees star Jorge Posada is turning 38. J. Crew CEO Mickey Drexler and Oracle CEO Larry Ellison are both turning 65 today. John McDonald, the restaurateur behind Lure Fishbar, Chinatown Brasserie, and the now-closed Lever House, is 41. Jonathan Franzen, the author of The Corrections, is 50. E! host Giuliana DePandi Rancic is 34. Nicola Kraus, the co-author of The Nanny Diaries, is 35. Hollywood exec Gail Berman is turning 53. Singer Belinda Carlisle is 51. Retired tennis player Jim Courier turns 39. Donnie Wahlberg is turning 40. Former Senator Norm Coleman is 60. And Rick Hilton, father of Paris and Nicky, turns 54 today.
· Helen Mirren will trade in her two-piece for a gun in The Debt, a remake of an Israeli hit about a Mossad agent who comes out of retirement to track down a war criminal. [Variety] · TNT fell for the old "Buy a Bruckheimer, Get a Wahlberg For Free" trick, not realizing it negotiated for Donnie's new Boston cop procedural Bunker Hill. Gotta read those contracts, gang. [THR] After the jump: Salma Hayek storms Fox, Jeff Zucker reassures nobody, Earl's preem crashes.· Completely over the success of Ugly Betty, executive producer Salma Hayek's budding media empire will next overtake Fox with the multiethnic family comedy The New McToms. [THR] · At an exec powwow in London on Thursday, noted NBCU economist Jeff Zucker insisted that his network's value to GE "only increases if there is less coming from the financial divisions." And the Olympics? "We measure success in ways that are far greater than the bottom line." Indeed, this man has all the answers. [THR] · And not to pile on, but last night's My Name is Earl and ER premieres were down 29% and 20%, respectively, from last year's bows. But that's OK — maybe NBC doesn't measure success that way, either. [The Live Feed] · Director Gary Fleder has reupped with ABC to helm every episode of every ABC series produced through the end of time. Or television, whichever comes first. [Variety]