Are We Orlando or Are We Brands?

Rich Juzwiak · 06/17/16 10:00AM

The It Gets Better Project is maybe Dan Savage’s most ingenious creation, and that’s really saying something given that I’m referring to the man who made Rick Santorum’s last name synonymous with a frothy mix of lube and fecal matter. The initiative Savage formulated in 2010 with his husband Terry Miller in the wake of a string of gay teen suicides incentivized activism by conflating it with something young people of today find irresistible: talking about themselves. Seated in the comfort of their own homes, and by barely lifting a finger, gay people could share attempts at goodwill, inspiration, and accrued wisdom with those struggling with issues regarding their sexuality. One day, gay youth, your life will be better than it is now, the flood of selfie videos said. One day, maybe you’ll get to feel righteous by filming yourself talking about yourself, too!

Diplo Has "No Idea" How He Ended Up With My Friend's Baby Picture

Taylor Berman · 08/05/15 02:37PM

The mystery of the summer deepens: Over a series of texts exchanged with my friend Kate, Diplo admitted that he has “no idea” how he ended up in possession of her baby photo, which—as Gawker exclusively reported yesterday—the DJ has posted at least four times to his Instagram, apparently under the impression that the baby was him.

Riff Raff's Got a Record Deal: Making Sense of the Most Viral Human Being in Music

David Shapiro · 05/24/12 01:50PM

One night last week, Houston rapper/viral phenomenon Riff Raff was sitting in my living room in Brooklyn, eating a bag of Wise BBQ potato chips. The day before, he'd flown to Daytona Beach, Fla., to shoot a music video with 19-year-old viral rap ingénue Kitty Pryde, and now he was in New York to do photo shoots and interviews for two major rap magazines. He was scheduled to play The Bamboozle festival in New Jersey the following day. He sat on the couch next to the two attractive women that he'd brought with him—"my girl and her friend," he explained—and while his girl's friend rolled a small joint, Riff Raff and I played NBA Street Vol. 2 on my PlayStation 2.

The Year's Best Weird Internet Video Gets Its Viral Payoff

Max Read · 12/09/11 10:13AM

At the end of September, a video of a girl dancing, sword in hand, to electronic music, while an old woman and dog looked on, appeared on YouTube. There was no description, no context, no followup marketing campaign; it wasn't a music video; it wasn't a comedy sketch. No one could figure it out. Who were the kids? What was the point? Was it fake? Was it real? And what would that even mean?