If having your loved one cremated and poured into a jar that sits in your house isn't enough remembrance for you, LifeGem has a better idea: take those ashes, subject them to a huge amount of force, and create a diamond to wear around. You'll always know the gem was made from, as the company puts it, a very special "carbon source"—that means your loved one! You can even get them for your pets, which are also diamond-worthy carbon sources. Once your order is delivered, we imagine, you sing a creepy little song about "the diamond within you," and cackle maniacally. Strange business. As TNR points out, this would be an apt fate for Charlton "Soylent Green" Heston. Below, some of the company's gently persuasive sales pitch, which is somehow hair-raising. There's no right way to sell this product.